The LoftYou brand is sensitive to human needs. Listening to their voice it created a collection of products combining technology with modern trends in design. It is guided by the principle that there should always exist inseparable relationship between form and function. Keeping proportion between aesthetic experience and comfort of use is essential. The brand clearly refers to simple, classic, yet modern style, for which the key concept is versatility. Proposed products with shapely forms combine finesse and conceptual thinking.