We only use your data to improve your experience.
We protect your data completely and consistently.
We always tell it to you straight – no surprises, no confusion.
You control how we should communicate with you.
If we don’t need it, we’ll delete it. We don’t save a whole bunch of data that’s not critical.
At Fy!, we are 100% committed to protecting the privacy and security of our customers and site visitors. We shop online too – so we really get how important privacy is. If you have any questions about how we Protect Your Privacy, drop us a line at dataprotection@iamfy.co
For all our services, the data controller — the company that’s responsible for your privacy— is Project J Ltd.
What we do with your data depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
| How we use your name & contact details | Why? |
|---|---|
| Deliver your purchases to you | We’ve got to do this to perform our contract with you (it’s a bit hard to send your order if we don’t use your name and contact details!) |
| Send you service messages by e-mail or through our app, such as order updates | We’ve got to do this to perform our contract with you (so you can tell when your order is coming) |
| Sending you information by email, or via in-app notifications about our new products and services | To keep you up to date. We only send this with your permission |
| Fraud prevention and detection | To prevent and detect fraud against either you or Fy – unfortunate, but absolutely essential |
| Showing you Fy adverts as your browse the web | So you can see our latest products and deals |
| Finding out what you, and other customers, like | To ensure we are giving you what you want, and to stay ahead of the competition |
| How we use your date of birth | Why? |
|---|---|
| Fraud prevention and detection | To prevent and detect fraud against either you or Fy – unfortunate, but absolutely essential |
| How we use your gender information | Why? |
|---|---|
| To direct you to the right part of our website | To get you to the products that you want faster |
This means your card’s security/CVV code, don’t worry, we don’t keep them.
| How we use your payment information | Why? |
|---|---|
| Take payment, and give refunds | We’ve got to do this to perform our contract with you — we’re not giving all our stuff away! |
| Take payment via Klarna | In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred and processed in line with Klarna’s own privacy notice. |
| Fraud prevention and detection | To prevent and detect fraud against either you or Fy – unfortunate, but absolutely essential |
What you’ve said to us — for example, over the phone, on instant chat, or on social media.
| How we use your contact history | Why? |
|---|---|
| Provide customer service and support | We’ve got to do this to perform our contract with you, after all, you expect the best service from us |
| Train our staff | So that, when you contact us, you get the best possible customer service |
What you’ve bought and what you’ve stored in your basket for another time
| How we use your purchase history and saved items | Why? |
|---|---|
| Sell you things | We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it! |
| Provide customer service and support, and handle returns | We’ve got to do this to perform our contract with you |
| Finding out what you, and other customers, like | To ensure we are giving you what you want, and to stay ahead of the competition |
Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.
| How we use information about your phone or laptop, and how you use our website and app | Why? |
|---|---|
| Improve our website and set default options for you (such as language and currency) | To give you the best possible shopping experience |
| Protect our website | To prevent and detect fraud against either you or Fy – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data |
What we do if you link your Facebook account to us
| How we use information from accounts you link to us | Why? |
|---|---|
| To enable you to log into our website simply and easily without having to create a specific account | To make it easier for you to use iamfy.co and purchase those items you want! |
| To provide product recommendations | So you can quickly spot things which take your fancy |
| How we use your responses to surveys, competitions and promotions | Why? |
|---|---|
| Run the survey, competition or promotion | We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win! |
You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, the overall customer experience might not be optimal, but we respect your choice completely.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.
We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.
However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:
We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
If you have said we can, we’ll send you marketing messages by email, to keep you aware of what we’re up to and to help you see and find our products.
You can stop receiving marketing messages from us at any time.
You can do this:
Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.
Please note that, as Fy comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.
Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at Fy, for example new brands).
We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.
Like many companies, we target Fy banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.
The banners and ads you see will be based on information we hold about you, or your previous use of Fy (for example, your Fy search history, and likes) or on Fy banners or ads you have previously clicked on.
We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.
You have a lot of rights relating to your personal information:
If you want to exercise your rights, have a complaint, or just have questions, please contact us.
We may change this page from time to time, to reflect how we are processing your data.
If we make significant changes, we will make that clear on the Fy website or other Fy services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Fy.
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We always want to hear from our customers (especially if you feel we’ve let you down or could do better).
If you:
Please get in touch via the Fy! Help Center. Our Customer Care team will be happy to help!
Or if you’d like to, you can also write to us at: